Hosted by The Advertising and Public Relations Lab and with the collaboration of Panteion University's MA Program on New Media and Journalism of Communications, Media and Culture Department, and support from the U.S. Embassy in Athens, the first Athens Startup Weekend on Entrepreneurial Journalism was just completed! More than forty media and journalism students had the opportunity to spend a whole weekend at Athens Impact Hub (May 20-22), where they created their own teams and were asked to produce and design original entrepreneurial projects to introduce to a jury of media, business, and marketing and information technology specialists.
With the support of the U.S. Embassy in Athens, Jeremy Kaplan, Director of Education, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, offered a keynote address on the first day of the program; coached and mentored all the teams throughout the weekend; provided useful tips on pitching and presentation skills; and lead the judging committee on the final day of the program. With the guidance of experienced Greek and international mentors, the teams tried to "disrupt" traditional media practices using digital technology, the collaborative economy, and entrepreneurship. Throughout the event, mentors and coaches met with the teams and helped them formulate their products and strategies. On Sunday, May 22, all teams pitched their work to a jury that evaluated the results based on the sustainability and originality of the business plans.