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Corn Studio: The Greek creative team that is trusted by NETFLIX

31 January 2020

Corn Studio is a Greek creative office that, on occasion of the launch of Netflix in Greece, was chosen to design a large number of film and series titles adapted for Greece.

Its story begins in 2012, when Vasia Kalozoumi, Dimos Stathis and Andreas Xenoulis, with common points of reference, their love for design and visual communication in general, decide to create their own independent creative office. Their collaboration with Netflix has placed them at the center of developments and provides them with the necessary momentum for new projects.

Despite the fact that they are three quite different characters, the creators of Corn Studio have agreed from the beginning on two things: The first was that they wanted to devote themselves to what they do and serve it on their own terms, studying the brand of their client, discover its distinctive qualities and, following different design approaches, take out the right image and the very essence of it. The second was how much more delicious all food becomes with corn in it!

The imaginative name of their office was the characteristic of its three creators to identify the care and attention that a farming field needs that’s similar to what they give when they plan a new project. For them it is like cultivating corn, in the sense that they leave the space they need to cultivate it, they constantly water it, and when it matures, they collect the best result.

The design challenge for their collaboration with Netflix was huge, since designing in Greek required skills in the use of typography so that each title logo reminds the original visually and makes it immediately and easily recognizable. Those who see “El Paso”, “Grace and Frankie” and many other series or movies in Netflix, will now know that behind the adapted title-logo is the Greek creative office Corn Studio. Because of the peculiarity of the Greek alphabet and its unique letters, they sometimes had to design those letters from the beginning. Within eight months they designed more than 700 titles in Greek!

The economic hardship of our times in Greece have pushed the Corn Studio team productively to give birth to new ideas and to fight for them. In fact, they started working in the midst of the economic crisis, so this is the reality they faced from the beginning, and they continue to face it as professionals. They know they have to fight it twice and are willing to do it because they find meaning in their work

Source: Ellines.com

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