The Future is Now: Evolving Museum Strategy, Programming and Communication

4 December 2014

Museums and other cultural institutions are often located in august buildings that imply the ability to shrug off any pressure to change. But that's an illusion: they are the product of social and economic forces and remain subject to the shifts in those forces.

Take technology. A few years ago, when we held the first of these conferences, the Tate and the Met had major websites, but their presence in social media was negligible. Now both are leaders in audience engagement. Then there's money. Museums cost. The Metropolitan and Tate host their collections in multiple branches and operate on multimillion dollar budgets. Where does the money come from and where does it go?

Strategy is what gives direction in the squall. How does a museum examine its purpose, rethink its core programming, and renew its audience? How should a museum use tech to engage with the audience without losing sight of its original vision? How do people running museums decide what is meaningful growth, and what's growth for growth's sake?

At the fourth annual Museum Conference, museum professionals, independent curators, and artists from Greece, the UK and the US will discuss making the museum of the future.



10:30–11:30 Cynthia Round, Senior Vice President of Marketing and External Relations, The Metropolitan Museum of Art, New York
Can we Make our Museums Irresistible?

11:30-12:30 Sam Thorne, Artistic Director, Tate St. Ives.
On the Move: Schools, Academies, Museums

12:30-13:30 BREAK

13:30-14:45 Panel Discussion:
Marina Fokidis, Curator, Kunsthalle Athens, Documenta
Sophia Handaka, Curator, Department of World Cultures, Benaki Museum
Katerina Koskina, President of the Board, State Museum of Contemporary Art – Director, Thessaloniki Biennale
Maria Lagogianni, Director, National Archaeological Museum
James Wright, Director, American School of Classical Studies in Athens

14:45-15:00 Coffee Break

15:00–16:00 Susan Sellers, Head of Design, The Metropolitan Museum of Art, New York
Museums are People: Design and Culture


Moderator: Sofia Handaka, Benaki Museum


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