Museum Conference 2018 poster Museum Conference 2018 poster

THE CO-MUSEUM: Synergies, coalitions and partnerships

29 November 2018

The Benaki Museum, the U.S. Embassy in Athens and the British Council, in collaboration with the Goethe-Institut Athen, are organizing the conference “THE CO-MUSEUM: Synergies, coalitions and partnerships between museums, cultural initiatives, civil society and beyond.”

As barriers fall between traditional cultural institutions and innovative initiatives in the arts, education and civil society, it is the right time for museums to recognize synergies as their new capital. Creating a culture of collaboration – internally and externally – is a powerful tool to achieve increased effectiveness and prosperity.

Many museums around the world are building coalitions with a range of community groups and organizations, and investing in synergies with unlikely partners – from bike tours to tech startups, and from hospitals and homes for the elderly to theatres and corporations. Cultural organizations have realized that through the power of sharing experiences and combining forces with other partners, they become more relevant to their communities. Synergies have a multiplying effect on outreach and audience development, as well as on sustainability and financial growth.

This year’s Museum Conference will highlight inspiring examples of synergies and partnerships from the U.S., the UK, Germany and Greece.  It will explore how museums and cultural organizations can imbed diverse collaborations in their strategy and planning, and how they can invite different communities and initiatives to participate in a co-creation process.

Invited speakers:

  • Myrsini Zorba, Minister of Culture and Sports (GR)
  • Thanos Argyropoulos, Executive Director, Marina Abramovic Institute (U.S.A.)
  • Vassilis Ηaralambidis, General Manager, Bios Organisation; Co-Founder, European Creative Hubs network (GR)
  • Alexandros Kambouroglou, Executive Director, Athens Partnership (GR)
  • Yannis Koukmas, Director of Audience Development and Participation, Eleusis 2021 European Capital of Culture (GR)
  • Barbara Polla, Founder, Sharing Perama project (GR)
  • Patrick Presch, Curator of Education, Department of Education and Outreach, National Museums in Berlin (Germany)
  • Carol Rogers MBE, Executive Director, Education and Visitors, National Museums Liverpool (UK)
  • Adam Rozan, Director of Programs and Audience Development, National Museum of American History, Smithsonian; Adjunct Professor, Harvard University Extension School (U.S.A.)
  • George Sachinis, Co-founder, Ohi Paizoume /Urban Dig Project (GR)
  • Scott Stulen, Director and President, Philbrook Museum of Art (U.S.A.)
  • Monika Niki Tsiliberdi, Head of the Department for European Programs, International Synergies and Enhancement of Entrepreneurship, Hellenic Ministry of Culture and Sports (GR)

Our guest speakers will share their experience in public-private partnerships, conventional and non-conventional synergies, marketable and non-commercial collaborations, cross disciplinary and cross-sectoral coalitions.

The conference is under the auspices of the Hellenic Ministry of Culture and Sports as well as the City of Athens.

There will be simultaneous interpretation into Greek and English as well as Greek Sign Language. Entry is free. Certificates of attendance will be provided.

Pre-registration for the conference will be available on November 19, here.


The conference will be recorded and available online on

The Museum World Café: Launching Synergies for Cultural and Civil Society Professionals will take place immediately after the conference, 16.30-19.00. After a day of inspiring presentations, this event will nurture discussions around issues of common interest in order to encourage collaboration, resource sharing and idea generation within the Athens cultural ecosystem and beyond.

World Café applications will open on Monday, 19/11, here.


On November 30 the conference will be presented in Thessaloniki, at the “Emilios Riadis” Hall (inside TIF-HELEXPO) from 11:00 – 18:00.  The conference is organized by the U.S. Consulate General, the British Council, the State Museum of Contemporary Art and the Benaki Museum.  It is supported by TIF-HELEXPO and it is under the auspices of the Ministry of Culture and Sports, and the Thessaloniki Municipality. 

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138 PIREOS ST. Amphitheater


29.11.2018, 9:00 - 19:00


Entry is free. Pre-registration is available on Eventbrite from 19.11.2018

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