The international fashion week of Greece, Athens Xclusive Designers Week, is proud to announce that Mercedes-Benz Hellas SA will be the Title Sponsor of its 13th organization, which is renamed to Mercedes-Benz Athens Xclusive Designers Week.
AXDW, with a record of 12 successful events, is the only platform promoting Greek fashion in a global context and supports new talents, while bringing in touch local designers with foreign markets and their representatives.
Beautiful cars and fashion have a lot in common: elegance, innovation and the constant quest for perfection. Mercedes-Benz, a leading brand in the automotive industry and famous for its innovative spirit, high quality and pioneer design of its models, follows fashion all over the world and has connected its name with the most important fashion weeks such as the ones of New York, Moscow, Berlin, Tokyo, etc.
The 13th fashion week of Athens, the Mercedes-Benz Athens Xclusive Designers Week, is going to take place from 29th March to 1st April 2013, at the impressive Conference Center of Ethniki Asfalistiki, with the participation of Greek and international designers as well as young talents of the design scene.