George Lois: the living legend of American media on stage # TEDxThess14

10 May 2014

The Greek George Lois was born in New York in 1931. He is considered one of the people with the greatest impact and influence in the field of visual communication and advertising in the last 50 years. This Saturday he will be with us on stage # TEDxThess14, in another milestone in this exciting journey to talk about his own vision of "Every End is a beginning" for the first time on a TED state or a TEDx event!

Also known as the instigator of the Great Idea in advertising, Lois was the leader of the Creative Revolution that took place in advertising in America in the 60s . During his long career, he created a series of revolutionary advertising campaigns that combined high-level design with impressive sales. Among other campaigns designed are some of the most important media of the USA as the Time, iUSA Today (which was rescued at the last moment thanks to the TV campaign edited by Lois), the MTV ( the campaign which, titled 'I Want My MTV' is today a benchmark in the field of advertising) , the ESPN ( the campaign which, with the generic name 'In Your Face', turned the same day from a collapsing channel to a model sports television network) , and several multinational companies such as Xerox and Tommy Hilfiger.

He was also artistic director of Esquire magazine from 1962 to 1972, a position through which he changed the history of magazines. During this time the Lois designed many of the most iconic covers of all time for the issues of the magazine and since 2008, thirty-eight of them belong in the permanent collection of the Museum of Modern Art New York (MoMA), entitled : George Lois: The Esquire Covers @MoMA.

During his career he undertook to build electoral campaigns four U.S. senators , including Robert Kennedy.

Alongside his professional career, he participated and organized activism. During the dictatorship in Greece he designed and released political ads against the regime in major U.S. newspapers. During the same period, he led the struggle for the liberation of the American boxer Rubin Carter, who was sentenced to life imprisonment with racist criteria , employing known personalities of America as Bob Dylan, Muhammad Ali. In the summer of 1985, when the U.S. government prevented Americans from traveling to Greece "because of terrorism in the Middle East", Lois, as a "proud Greek-American," secured the support of 39 personalities from the entertainment industry - among them, Cliff Robertson , Lloyd Brintzes and Za Za Gabor - offering them free airline tickets and stay in our country. In return , he asked them to participate in a campaign with the slogan "Returning back home ... to Greece." The result was an "amazing tourist season."

George Lois is the only one so far who has been honored with two major distinctions in advertising, ie The Art Directors Hall of Fame and the The One Club Creative Hall of Fame. He has also been awarded for his life work by the American Institute of Graphic Arts, CLIO and the Society of Publication Designers.

He has authored a total of 10 books. Some of them are taught in departments of communication in universities worldwide.

He lives in New York with his wife and, and at 83 he continues to work daily.

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