Reality Bites: How to Approach Startup Challenges - Dos and Don’ts for a Successful Venture

6 October 2014

The Stanford Club of Greece is organizing a conference that aims to promote entrepreneurship for startups in Greece. The event will take place at the Athens Hilton on Monday, October 6th, 2014.

The event "Reality Bites: How to Approach Startup Challenges – Dos and Don'ts for a Successful Venture" is tailored to business people from all industry segments who wish to learn directly from the experiences of world renowned academics and also of keen Greek business people.

We will be hosting two present-day professors from the Stanford Graduate School of Business, Professors Jim Lattin and Peter Ziebelman, who combine leading-edge research with hands-on experience in the area of startup businesses. Perfectly complementing each other, they exemplify the successful interaction between Stanford University and Silicon Valley's entrepreneurial innovation.

In addition, leaders of prominent Greek businesses will share their own experiences, and then founders of existing Greek startup companies will discuss their current challenges directly with the two Stanford professors, in a lively panel format.


16:30 – Registration

17:00 – Opening Remarks

Christos Stergiou, Founder and CEO, TrueGreece; President, Stanford Club of Greece

17:15 – Talk: Customer Acquisition for New Ventures Professor Jim Lattin, Stanford Graduate School of Business, Robert A. Magowan Professor of Marketing

18:00 – Talk: A Venture Capitalist's Standpoint: Sharing Startup Lessons from Silicon Valley Entrepreneurs
Professor Peter Ziebelman, Stanford Graduate School of Business, Lecturer in Management; Managing Partner, Palo Alto Venture Partners

18:45 – Coffee Break

19:15 – Panel: Vision to Action: Lessons Learned from Our Struggles
Seasoned entrepreneurs share their learnings from growing their ventures.
Moderator: Aristos Doxiadis, Partner, Openfund
Andreas Andreadis, CEO, Sani SA; President, SETE
Eftichios Vassilakis, Vice President, Aegean Airlines
Aris Kefalogiannis, CEO, Gaea
George Korres, President, Korres Natural Products

20:00 – Panel: Doing it Now (and it's not that Easy)!
In a highly interactive setting, Professors Lattin and Ziebelman share their perspectives on the challenges faced by young entrepreneurs currently pursuing their dream.
Moderator: Irina Taka, Vice President, EVYP LLP; Secretary, Stanford Club of Greece
Professor Jim Lattin, Stanford Graduate School of Business
Professor Peter Ziebelman, Stanford Graduate School of Business
Dimitris Koutsolioutsos, Founder and CEO, Farmers Republic
Nikos Moraitakis, Founder and CEO, Workable
Alexis Pantazis, co-Founder and Executive Director, Hellas Direct

20:45 – Dinner Buffet


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