This year’s Super Bowl night held a surprise for all those who love the Greek language and its rich vocabulary.
A TV commercial for the New York Life Insurance during the Super Bowl featured the different meaning of each one of the four main words that describe the idea of ”love” in the Greek language.
The moving advertisement explained the meaning of ”philia,” ”storge,” ”eros,” and ”agape;” four ancient Greek words still in use by Greek speakers, which describe the different forms human love can take.
Philia, which could also be translated as ”friendship,” is the affection that grows from friendship
Storge, is the kind of love you have for a parent, grandparent or sibling
Eros, is the uncontrollable urge to say “I love you”
Agape, is the most admirable form of love and is described as “Love as an action”. It takes “courage, sacrifice, strength,” the commercial states.
The New York Life Insurance‘s Chief Executive Officer and Chairman of the Board of Directors is Theodore A. Mathas, a prominent member of the Greek American community.
Mathas has been the company’s CEO since 2008 while serving the company for more than twenty-five years.